Packaging and Printing Hotspots in 2011: Transformation • Low Carbon • Environmental Protection

Entering the post-financial crisis era, my country's packaging and printing industry has shown recovery growth in the first half of 2010. Regarding the year-round trend, Li Zhiwei, secretary-general of the Packaging and Printing Branch of the China Printing and Equipment Industry Association, said in an interview with a reporter from China Press and Publication in 2010 that the overall situation of the packaging and printing industry in 2010 has returned to the level before 2008. Orders, The output is generally optimistic; entering 2011, transformation, low-carbon, and environmental protection will be hotspots. At the same time, modern enterprises with high specifications, high starting points and new mechanisms will continue to develop and grow. However, it cannot be ignored that the rise in raw material prices and the increase in personnel costs will reduce corporate profits.　　 Reorganization and integration will continue.  The packaging and printing industry has shown a healthy development trend in 2010. Behind its generally promising orders and output, reorganization and integration is a major aspect of the packaging and printing industry. Regardless of whether it is a state-owned enterprise, a state-controlled enterprise or a private enterprise, under the background of "adjusting structure and maintaining growth", in order to concentrate resource advantages and improve the core competitiveness of enterprises, they are reorganizing and integrating. Li Zhiwei introduced that in the packaging and printing industry, the integration of enterprises is mainly carried out between state-owned and state-controlled enterprises, that is, the reorganization or integration of subordinate enterprises from the authority of the local or group, such as the merger of several enterprises, relocation, and the original There are real estate investments or properties in the urban area to make full use of assets. Through the integration of the original small-scale enterprises, so that they can form a certain-scale enterprise, the market competitiveness of the enterprise can be increased, and the size of the original leadership can be reduced at the same time. It is worth mentioning that for private packaging and printing companies, from working hard and starting a business to developing and growing, the operators of these companies have gradually realized the shortcomings of small-scale companies, and family-owned companies and brother-owned companies should develop into modern companies. Therefore, in terms of operation and management, most of them employ professional managers to manage the enterprise, and then integrate the original scattered small enterprises through more scientific and modern management methods.　　 Li Zhiwei said that in the past year, whether for state-owned or private enterprises, integration is a means to respond to the market, and it is also an inevitable result of the rapid development of the industry. Summarizing the development characteristics of the packaging and printing industry in 2010, he said: Modern enterprises with high specifications, high starting points, and new mechanisms are developing and growing, and small-scale, low-level, and poorly equipped workshop enterprises are gradually decreasing, and this situation is in 2011 will continue.　　 Cost reduction is imminent  Entering the new year, Li Zhiwei said that from an industry perspective, transformation, low carbon, and environmental protection will be the hot spots in 2011. Regarding the environmental protection requirements of different regions, enterprises should pay more attention to the laws and regulations related to their own products in terms of environmental compliance and product compliance. But at the same time, it should be noted that one of the main problems facing the development of enterprises is how to deal with the pressure of market inflation. Market fluctuations in raw material prices, upward pressure on the prices of resources such as coal, water, electricity, etc., will affect the operating costs of enterprises. . Therefore, in business management, various methods and measures must be used to obtain benefits and profits from management; in cost management, a refined management control mode is adopted to find ways to reduce product costs and overcome the cost pressure caused by the increase in personnel wages.　　 The shortage of labor, especially the shortage of technical personnel, also exists in printing and packaging enterprises. Judging from the current production situation, the post-press processing process is in short supply of manpower, and many companies often sigh for not being able to recruit suitable employees. The reporter of "China Press and Publication News" learned in the interview that some companies put recruitment information on the Internet all the year round in order to cope with the shortage of staff. Li Zhiwei pointed out that the lack of technical management talents and skilled workers is an urgent problem to be solved in the packaging and printing industry in 2011. Now vocational school students who train printing and packaging technicians are very popular among enterprises.　　Some products have complicated post-press processing techniques and require a lot of manpower to complete. Although the research and development of post-press processing machinery and equipment was carried out in 2010, it still could not meet the requirements of enterprises. Reducing labor costs and improving production efficiency are the corporate goals. Therefore, the development and application of post-press processing equipment is a general trend to replace manual packaging and printing operations. Li Zhiwei said that various market demand factors will inevitably lead to the development and prosperity of the post-press processing machinery market, and the packaging and printing machinery market will have new opportunities in this regard.　　Offset printing is still the mainstream technology.  Nowadays, digital printing technology has great potential for development, but its application in packaging printing does not seem to be very obvious. With the increase in print volume and the application of color management, traditional printing processes such as flexo, offset and gravure still have a great advantage. In this regard, Li Zhiwei said that digital printing is now being hyped up, and the scope of definition is very irregular. In terms of pre-press plate making, it replaces photo plate making and uses computers and various software for production. Variable information and personalized digital printing are only used in small batch printing. The traditional offset printing, gravure printing, embossing, flexo printing, etc. are replaced by inkjet printing, and the printing quantity is very small. In mass packaging printing, sheet-fed offset printing is still the main processing method. The gold-sucking place of the printing industry As new media such as e-books and the Internet have attracted more and more attention, the treasure of the traditional printing industry-book printing has been greatly impacted, and packaging printing with relatively loose safety margins has become the goal of many investors. . Moreover, compared with book printing, packaging printing has a higher profit margin. Therefore, it is no exaggeration to say that the packaging and printing industry is a gold-absorbing place for the printing industry in 2010, and investment in packaging and printing has been in full swing in the past year.　　Data shows that the total output value of my country's packaging industry is expected to exceed 1.2 trillion yuan in 2010, and the packaging and printing industry will also have a share of the pie. Li Zhiwei objectively said that the market for packaging and printing products is a rigid demand market. Competition in the packaging and printing field has started in the last century. In the printing industry, packaging and printing are more profitable than other printing (such as books, forms, picture albums, etc.) Slightly higher, and the pursuit of profit maximization is the ultimate goal of the company. The difference is that the investment in packaging and printing at this stage is larger than the investment in the previous period.　　 opportunities in high-end packaging  packaging and printing industry in recent years, the continuous rapid value-added, thanks to the rapid growth of consumption. According to various public data, my country's consumer market is showing a good and steady upward trend, and packaging and printing companies also have a steady stream of orders. Therefore, the key to the survival and development of an enterprise depends on the ability to obtain orders. In addition, the company's equipment, technology, and personnel quality also affect the quality and reputation of the product.　　Packaging and printing are used to make clothes for others, and they don’t have their own products. The operating characteristic of the packaging and printing industry is the order sales model, which distinguishes high and low grades according to the market where the products are sold, and ultimately is determined by the customer. Li Zhiwei said that packaging and printing companies are more willing to contract high-end packaging. Because of the different papers used in high-end packaging, the processing techniques are various and complicated. As far as the accounting price is high, the company's profits will be relatively higher. Such as general export products, cosmetics, high-end consumer goods (tobacco, wine, gifts, etc.). For packaging such as cement bags, medicine bags or simple paper bags, the price and profit are naturally low because of the low price of materials and the few printing colors. There is no demand for post-press processing. Of course, in view of the differences in consumer groups, countries, customs, and cultures, there are great differences in the demand for packaging.　　 Brand building is the main professional market  If it is said that in the past year, packaging and printing companies focused on expanding the market and upgrading their grades, then after entering the "Twelfth Five-Year Plan", they will focus on brand building. In my country, there are many places where the main packaging and printing industry is the pillar industry, such as Beijing Printing and Packaging Industry Base, Chongqing Packaging and Printing Industry Base, Guangdong Printing and Packaging Professional Market, Kunming International Packaging and Printing Industry Base, Fujian Shishi Packaging and Printing Industry Base, etc. Packaging and printing industry bases all over the country are under construction and development. Li Zhiwei said that he believes that in the next period of time, the branded packaging and printing professional market will drive the development of the regional economy, expand the regional influence, and then drive the development of the regional professional market.