NRF (National Retail Federation) conducted a Mother’s Day spending survey on 7,818 American adult consumers from April 1st to 9th, and recently released the survey results, let’s take a look!
The survey results show that 83% of consumers plan to celebrate Mother's Day this year, and total spending on Mother's Day this year is expected to reach a record US$28.1 billion.
In addition, consumers plan to spend an average of US$220.48, which is US$16 higher than what they planned last year, which is also the highest level in the history of the survey.
From the perspective of different age groups, consumers aged 25-34 have made a significant contribution to the increase in consumer spending on Mother’s Day. These consumer plans spend an average of US$367.08, an increase of US$99 from last year. Moreover, these consumers are most likely to plan to purchase high-priced gifts such as jewelry or electronics.
Not only that, in addition to buying gifts for their mothers, these consumers may also buy goods for their spouses, grandmothers or friends.
NRF also surveyed the products consumers plan to buy and listed the top ten most popular gifts, which are greeting cards (72%), flowers (68%), travel (49%), and gift cards (47%). , Clothing/accessories (40%), jewelry (35%), household goods/garden tools (26%), personalized services (25%), books/CD (23%) and electronic products (20%).
Among them, the performance of jewelry and electronic products is quite eye-catching. From the above data, it can be found that compared with last year, the total expenditure on Mother’s Day this year has increased by US$1.4 billion. Among the increased expenditure, jewelry accounted for more than half (59%), and electronic products accounted for more than a quarter. (28%).
In addition, the epidemic continues to affect the choice of shopping destinations for American consumers. NRF's survey results show that more than one-third (34%) of consumers plan to buy Mother's Day gifts online, higher than the pre-pandemic level. In addition to ordering goods online, consumers also plan to shop in department stores (28%), specialty stores such as flower shops or jewelry stores (26%), and small businesses (23%).
Previously, Snapchat's survey of platform users on Mother’s Day and Father’s Day found that after experiencing too much uncertainty in 2020, consumers this year paid particular attention to Mother’s Day and Father’s Day. 67% of American Snapchatters plan to spend the holidays with their families, and 46% of global Snapchatters plan to buy gifts to show their gratitude.
From the above survey results, we can find that consumers may invest more enthusiasm and more money for holidays such as Mother's Day this year, and sellers can also pay more attention.
