According to foreign media reports, the British high-end jewelry brand The Alkemistry recently announced that although the pandemic has affected the global retail industry, its Floral Street concept store business has been hit hard, but during this period, its e-commerce sales have been year-on-year. An increase of 315%, setting a new record.
The Alkemistry enters the fast lane of e-commerce development
Kirstie Gibbs, founder and creative director, said: “In early 2020, I never thought that all our stores would have to be closed. But The Alkemistry had to adapt and use this time to try to change into a new field and build a new electronics store. Business website.
Last year, The Alkemistry entered into cooperation with retail partners including Selfridges, Harvey Nichols and Farfetch to expand its retail business and enhance the customer experience through its own platform, adapting to the large number of closures of its Floral Street concept store.
The Alkemistry adapts to the changing needs of the current environment and vigorously develops e-commerce. Use online platforms to provide consumers with timeless works and interactive tools. Kirstie Gibbs added: "We have been paying attention to changes in customer needs, and based on this, we create and update product lines."
It is reported that The Alkemistry continues to optimize its e-commerce business by introducing more payment gateways and credit tools, including Klarna's "Buy First, Pay Later" plan. Alkemistry said that it is now possible to provide customers with a better shopping experience, such as the ability to personalize products online and the same-day click collection service.
Managing Director Jenna McGee said: "Although we encountered many obstacles in the first half of the year, we are very satisfied because of our ability to adapt to the market and have outstanding products under our own brand in the second half of the year. This result gives us a good foundation to continue to grow in 2021."
Prioritize the development of e-commerce platforms and seek opportunities for international expansion
The Alkemistry is a large-scale boutique fashion jewellery retailer in the UK. It has a large number of physical Floral Street concept stores in the UK, but a large number of them closed during the epidemic.
Through its own brand series, Alkecitry took advantage of the changing consumer trends during the epidemic and drove its total sales growth of over 67%.
The Alkemistry said that global expansion is its long-term business goal. Currently, Alkemistry is exploring opportunities for international retail expansion in China, the Middle East and the Netherlands. However, due to the current unstable global epidemic situation, Alkemistry will continue to prioritize the development of its e-commerce platform in the first quarter of this year.
